Heritage, told for a new generation.
WHAT WE SET OUT TO DO
The Trust protects Bermuda's natural and cultural heritage, but among Bermudians in their 20s and 30s, that story wasn't landing. We built a focused social programme with fewer posts, stronger stories, and full coverage of the moments that matter.
Reach the 20–40s
Three clear pillars
Every event covered
THE CHANNELS
Content Strategy
Social media
WHAT WE ACHIEVED
After just 3 months of managing their account, we met all of our 6-month KPIs.
180%
Increase in Engagement
31%
Profile visit-to-follower conversion
300%
Increase in 25-35 year old followers
WHAT WE MADE
Reels for Social Media Content
