Heritage, told for a new generation.
WHAT WE SET OUT TO DO
The Trust protects Bermuda's heritage, nature and story — but among Bermudians in their 20s and 30s, that story wasn't landing. We built a focused social programme around three pillars — Heritage, Nature & Education, and Advocacy — with fewer posts, stronger stories, and full coverage of the moments that matter.
Reach the 20–40s
Three clear pillars
Every event covered
THE CHANNELS
Content Strategy
Social media
WHAT WE ACHIEVED
A focused programme, live now — built to work hard from the first post.
3
Content pillars
6-8
High-impact posts / month
100%
Key events covered
WHAT WE MADE
Reels for Social Media Content
