Discovery-driven drinking, delivered.
WHAT WE SET OUT TO DO
Grow e-commerce sales and Wine Club sign-ups without leaning on constant promotions — by making Discovery Wines the go-to destination for curious drinkers in Bermuda, and building the tracking to prove every campaign earns its keep.
Grow online sales
Scale the Wine Club
Prove ROI end to end
THE CHANNELS
Email marketing
Social media
Paid ads
Strategy
WHAT WE ACHIEVED
+43.9%
Email open rate
+30.0%
Click-through rate
−19.1%
Unsubscribes
+14%
E-commerce YoY
WHAT WE MADE
Reels for Social Media Content
Email Marketing
